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Selling and Marketing Management

Selling and Marketing Management Selling and marketing are two distinguishable separate functions of the organization which have a close relationship. Both the terms connect the organization to its customers through the product and services of the organization and both are necessary parts for the marketing activities of the organization. Every organization has the goal to …

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Brand Ambassadors and their role in Brand Management

Brand Ambassadors and their role in Brand Management The word ‘brand’ derives from the practice of branding. The definition of the brand has changed quite dramatically over the course of time. As per the American Marketing Association (AMA) ‘brands are a name, sign, symbol, design or a combination of them that are intended to identify …

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