Marketing Intelligence and Related Concepts Information is an important resource in an organization since it helps the organization in achieving competitive advantage. Information is needed to be considered and managed properly in the organization to keep pace with the contemporary developments in different areas of the organizational functioning. In the present-day scenario, organizations face challenges …
Read MoreSelling and Marketing Management Selling and marketing are two distinguishable separate functions of the organization which have a close relationship. Both the terms connect the organization to its customers through the product and services of the organization and both are necessary parts for the marketing activities of the organization. Every organization has the goal to …
Read MoreFactors influencing Customer Satisfaction and Customer Loyalty Customers of the organization are those who buy the products and / or services provided by the organization. In other words, customers are stakeholders of the organization who afford payment in exchange for the offer provided to them by the organization with the aim of fulfilling a need …
Read MoreBrand Ambassadors and their role in Brand Management The word ‘brand’ derives from the practice of branding. The definition of the brand has changed quite dramatically over the course of time. As per the American Marketing Association (AMA) ‘brands are a name, sign, symbol, design or a combination of them that are intended to identify …
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