Effective Communication – a tool for Organizational Success...

 Effective Communication – a tool for Organizational Success Communication is a process of transferring information from one person to another. It is commonly defined as ‘the imparting or interchange of thoughts, opinions, or information by speech, writing, or signs’. It is a two way process in which there is an exchange of information towards a mutually accepted goal or direction. Organizational communication is a channel for flow of information. This includes activities of sending and receiving messages through various layers of authorities using different message systems and discussing various topics of interest with the employees of the organization. Organization communication is shown in Fig 1. Fig 1 Organizational communication In present day scenario, communication is important for the functioning of an organization as well as for its success. The organization’s executives traditionally spend the majority of their time in communicating in one form or another (meetings, face to face discussions, inter office memos, letters, reports etc.). Today the necessity of communication is felt more and this necessity has engulfed most of the employees in the organization. The need of communication has increased in recent times since today’s work processes emphasize greater teamwork amongst the employees. Also for achievement of the short and long term objectives all organizations have to meet the challenges of internal and external communication. The nature of organizational communication is highly diverse. It spans communication at the micro, meso and macro levels. The communication practices include formal and informal communication, internal communication (meetings, work directions, reviews, presentations, internal correspondences and newsletters etc), externally directed communication (annual reports, press releases, interactions with stakeholders such as investors, customers, suppliers, social groups, statutory and public bodies etc), organizational learning, knowledge management, industrial relations, conflict management and use of information technologies. In small organizations the...