Innovation and Organizational Management...

Innovation and Organizational Management Innovation is normally considered as new idea, creative thought, and new imagination in form of device or method. It is often viewed as the application of better solutions which meet new requirements, unarticulated needs, or existing needs of the market. It is also considered as the process of translating an idea or invention into a good or service which creates value or for which customers are going to pay. It often results when ideas are applied by the organization in order to further satisfy the needs and expectations of the customers. It is crucial to the continuing success of any organization. Hence the need of innovation is essential for the organization to be successful. The organizational management is required to stimulate, direct, and make effective innovation. It is one of the administrative functions of the management. It is the management task of keeping going and of improving what is already known and what is already largely being done. It is normally devoted to the entrepreneurial function of creating effectively and purposefully the new and the different. The neglect of the innovation by the management can have dire consequences. Hence, the management is to stress the need to innovate. It has to organize innovation as a distinct and major task. Innovation is often being seen as a separate job, a job done by the individual by himself, by the inventor. It is also being seen as a predominantly technical job, that of research. In the past, there was not too much scope for innovation, when most of the basic work on management was being done. For contrary to common belief, this was the time of rapid change, either in technology or in society. This was the time when, by and large, technology built...