Workplace Communication...

Workplace Communication Communication is the process of sharing ideas, information, and messages with others in a particular time and place. There are many means of communication. It is the lifeblood of an organization and, without it, things do not get done. To be an effective and valuable at the workplace, it is important that the employees must have skills in the different methods of communication.  In the communication process, it must pass from a sender to a receiver. This must occur irrespective of the form of communication. Workplace communication is the transmitting of information from one employee or group of employees to another employee or other group of employees in the organization. This communication is vital for the ability of the organization to be productive and also for its smooth operation. Communication includes written and verbal communication, as well as nonverbal communication (such as facial expressions, body language, or gestures), visual communication (the use of images or pictures, such as painting, photograph, video or film) and electronic communication (telephone calls, and electronic mail etc.). For communication to be effective it must be understood by the receiver and be able to be responded to. This means that total communication involves speaking, reading, listening, and reasoning skills. As communications pass from the source to the receiver there is plenty of opportunity for its original meaning to change or alter. Therefore listening, reasoning and feedback is an important part of the process as it is an opportunity for the sender to make sure the receiver has understood the message. Communication is about sending, receiving, and understanding of the information and its meaning. Receiving and understanding are the most important operations in the communication process, since the response of the receiver defines whether the communication attempt is successful or...

Building and Sustaining of the Corporate Image...

Building and Sustaining of the Corporate Image Every organization in the present day environment is understandably concerned with building and sustaining its corporate Image.  Most organizations strive towards a positive corporate image. This can be attained only by taking also into account such aspects as stakeholders’ perception and employees’ behaviour, and not just creating attractive buildings, uniforms, logos and slogans. These objects help only in establishing the first impression of the organization amongst the stakeholders. There is a strong positive correlation between how people perceive the organization and the pro-corporate supportive behaviour. Corporate image is perceived as the mental picture of the organization. It is the sum total of the perceived characteristics of the organization. Every organization has its corporate image whether the organization does anything about it or not. Corporate image is formed based on the stakeholders’ perceptions of specific actions of the organization as well as associated industry and national issues. The corporate image of the organization to a large extent influences the reactions of the stakeholders to the specific actions, services, and products of the organization. Corporate image is the net result of the interaction of all the experiences, beliefs, feelings, knowledge and impressions that people have about the organization. It literally means the level of reputation and an overall picture the organization has been able to create in the eyes of public, competition, end customers and other subjects involved. It is the sum of activities linked with the organizational culture, corporate identity and design, delivered by the communications from the organization. According to Philip Kotler, corporate image represents a set of opinions, thoughts and impressions, which one creates about a firm or a product. Attitudes and acts of humans have connection with image of the organization or the product. Corporate...

Customer Centric Approach for Excellence...

Customer Centric Approach for Excellence A customer centric organization is that which reorients its entire operations around the customer, increasing customer satisfaction and its own profitability in the process. It understands not only the customer values, but also the value the customer represents for its bottom line. The organization aligns its operations behind a carefully defined and quantified customer based strategy and carries out such activities like product development, demand generation, production and scheduling, supply chain, customer care, etc. to deliver greater value to the customers at lower cost. Customer centric approach of the organization is not only offering to the customers good service but also helps in the development the organizational strategy based on putting the customer first at the core of its operations consisting of the entire value chain. By putting the customer at the core of its operation, the organization collects large amount of data which give it a full 360 view of the customer. These data are then used to enhance the customer experience and add value for its customers on a consistent basis. The data help the organization to mould all its processes and activities for understanding customers, anticipating and fulfilling their needs, meeting their expectations, and utilization of the available opportunities. In the present day competitive environment, customer centric approach is not only what is desired but also it is an essential approach to achieve success. However following of a customer centric approach is not an easy task for the management of the organization, since it calls for redesigning the organization to put customers at the centre of every decision. This can be a challenging task, especially if the organization is product oriented, highly diversified and change resistant. But with determination and commitment, customer centric approach can be...