Welfare of Employees and Steel Organization...

Welfare of Employees and Steel Organization Employees are essential for the production in a steel organization. They deserve to be treated with respect and to be provided with proper welfare facilities and incentives. Employees’ welfare refers to those measures of the organization which aim at promoting the physical, psychological, and general wellbeing of the employees. The basic aim of welfare measures is to improve the living and working conditions of the employees along with their families. Normally employees’ families are included when welfare measures are taken by the organization since the employees’ wellbeing cannot be achieved in isolation from their family. The employees’ welfare measures include some or all of the amenities provided in or near the organization and related to the working and living conditions. The employees’ welfare measures have the following objectives (Fig 1). To provide better life and health to the employees To make the employees happy and satisfied To relieve the employees from work fatigue To improve the intellectual, cultural and material conditions of the employees Fig 1 Objectives of the employees’ welfare measures Welfare measures improve employees’ worth and boost their self-esteem, morale, financial status and act as, a sort of motivation to drive the employees to have more passion for their job and thus increase their productivity. Welfare measures are what the steel organization management is expected to pursue as it look beyond instant profit making for enduring sustainable performance of the organization in perpetuity. Lack or inadequate welfare facilities and other incentives lead to poor motivation of the employees. This greatly affects their performance as well as the performance of the organization. Hence, there is need for the management to provide the employees’ welfare facilities and other incentives in the organization so that the employees, management, and...

Building Customer Loyalty- A Necessity for an Organization...

Building Customer Loyalty- A Necessity for an Organization A customer is an entity (individual, group, society, company, and corporate etc.) who becomes accustomed to buying from the organization. Without a strong track record of contact and repeat purchase, this entity is not the customer, but a buyer. Loyalty is the attachment a customer feels for the employees of the organization, the products and the services. A true customer is grown over time. A loyal customer is one who has the following attributes. Makes regular purchases Purchases across product and service lines Refers the organizational products to others Demonstrates immunity to the pull of the competition Customer loyalty is defined as ‘a customer which over time engage one organization to satisfy entirely, or a significant part, of its needs by using the organization’s products or services’. Customer loyalty means that the customer is loyal to the organization and only turns to a competitor in exceptional cases. The importance of customer loyalty and customer satisfaction has become increasingly apparent to an organization since the industry is facing the situation of oversupply during the recent years. This oversupply condition is bringing to the forth the necessity of building customer loyalty and to have organizational policies which are oriented towards satisfying its customers. Customers can be fickle with their loyalty, and long with their memory. It can be demonstrated by many examples that a single negative incident can ruin a long standing relationship between customer and the organization since there are several viable alternatives are available to the customer in today’s competitive market. Building of the customer loyalty requires the organization to emphasize the value of its products or services and to show that it is interested in building a relationship with the customer. The organization recognizes that...