Customer Satisfaction Survey...

Customer Satisfaction Survey  Customer satisfaction is the key to long term success for an organization. If the customers of the organization are not happy then the organization will lose them to the competitors and lose out on the sales revenue. Understanding the customers and their needs goes a long way towards the provision of excellent customer service and high customer satisfaction. Customer satisfaction is not something that can be presumed. In fact, it is a thing which needs to be measured through customer satisfaction surveys. While customer satisfaction surveys are a good way to determine what the customers think about the organization, products, or services, they also help to find out the satisfaction or dissatisfaction of the customers with the products and services of the organization. Customer satisfaction surveys are also the best way to uncover customer needs, their likes and dislikes, what they think about the prices, how well the organizational employees are serving them, why they cancel their orders with the organization, and finding out the areas of improvement etc. The surveys go a long way to strengthen relationships with the customers and help build trust and loyalty. Learning what the customer needs and whether or not they are being met is arguably more important than having a great product, because a great product is not necessarily great if it leaves the customer unsatisfied. With a customer satisfaction survey, the organization has the following ability. To see how customers feel about the organizational products and services To understand customer’s priorities To get knowledge about the customers’ perception of the organizational performance and its customer service To understand organizational performance relative to the customers’ priorities To see how customers feel about the market, and what they need To obtain useful data for a...